With the upcoming winter olympics in Sochi, New Balance recently released a press release that I wanted to share with you about their work in Ireland…

Global  athletic  brand  New  Balance  has  been  named  the  official   apparel  and  footwear  sponsor  of  the Olympic  Council  of  Ireland  in  a  multi-­‐year  deal.  This  new   sponsorship  allows  for  New  Balance  to provide the  Irish  Olympic  Team  competing  in  the  2014  Winter   Olympic  Games  in  Sochi  and  the  2016  Summer Olympic  Games  in  Rio  de  Janeiro  with  custom  high   performance  apparel  for  use  in  competition  as  well as  warm  up  and  leisurewear  for  medal  ceremonies,   travelling  and  public  appearances.

Pat  Hickey, President  of  the  Olympic  Council  of  Ireland,  hailed  the  new  sponsorship  as  a  real   breakthrough  for Ireland’s  Olympians.  “The  look  and  feel  of  the  Irish  team’s  competition  clothing  is  a   vital  element  in  the Team  Ireland  arrangements  –  especially  in  projecting  our  image  on  the  world’s   greatest  sporting  stage,” he  commented.  “With  this  New  Balance  sponsorship,  I  believe  that  our  athletes   will  be  very  happy  with the  results  and  that  this  dynamic  company  will  provide  the  best  quality  design,   fit  and  clothing  textures needed  for  top  Olympic  performances.”

Tom  Carleo,  New  Balance’s  Vice  President,  Running/Outdoor said,  “When  the  opportunity  arose  to   sponsor  the  Olympic  Council  of  Ireland  we  could  not  have  been more  excited.  New  Balance  has  a  long   history  with  Irish  athletics  and  we  look  forward  to  designing product  that  is  both  modern  and  heritage   inspired  that  makes  athletes  and  fans  proud.”  Carleo  further commented  “This  sponsorship  and  the   significant  growth  we  have  experienced  in  the  European  market reinforce  our  ambition  to  become  one   of  the  leading  athletics  brands  in  the  world.”

If I were participating in the Winter Olympics I would want to wear New Balance equipment too!

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