I’m leaving today to go to Disney to run my first race there. The race, the Tower of Terror Race, is a 10 miler through the Disney park on Saturday evening.
The other day, I came across a press release that I thought was interesting, since I wear New Balance sneakers, so I wanted to share it with you:
New Balance and Walt Disney Parks & Resorts announced a multi-year strategic alliance that includes exclusive footwear, running-specific initiatives and co-branding opportunities. As part of the collaboration, New Balance becomes the official athletic shoe of Walt Disney World Resort, Disneyland Resort and ESPN Wide World of Sports Complex. New Balance also becomes the official running shoe for runDisney race weekends and the official baseball shoe of amateur baseball events at the Sports Complex.
In addition, New Balance also becomes the title sponsor of the track & field facility at the ESPN Wide World of Sports Complex, home of the annual Walt Disney World Cross Country Classic and Disney’s Track & Field Spring Training for high school and collegiate teams. Future initiatives include the creation of maps for the running trails at Walt Disney World Resort and fitness programs for Disney resort guests interested in pursuing healthy options.
“New Balance and Disney share a commitment to quality and innovation,” says Rob DeMartini, President and CEO of New Balance. “We are proud to work with Walt Disney Parks & Resorts to showcase New Balance’s brand excellence and the benefits of an active lifestyle.”
“Our relationship with New Balance complements our company’s efforts to provide healthy options for families during their Disney vacation,” said George Aguel, senior vice president, Disney Corporate Alliances. “We are excited about this new agreement and look forward to working with New Balance.”
To commemorate this alliance, New Balance created a men’s and women’s limited edition runDisney 860v3 running shoe that captures the spirit of two favorite Disney characters – Mickey Mouse and Minnie Mouse.
I really need to get myself the Mickey and Minnie Sneakers from New Balance!
DISCLOSURE: NO CONNECTION, UNPAID, NOT MY OWN
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