Every year at The Running Event, I walk the show floor and meet dozens of brands. They’re all friendly, all eager, all hoping to catch my eye. But there’s one booth I keep gravitating back to: UnTapped.
I’ve met these folks more times than I can count. And every single time, I walk away thinking the same thing. Wow, these people really have something special. So why on earth haven’t I written about them yet?
I’ll be honest with you. It’s not because they slipped my mind. It’s because I get pulled in a hundred directions. So many brands are vying for my attention, and somehow UnTapped kept landing on the back burner. But that’s exactly where they don’t belong. A product this good deserves the spotlight, and today I’m finally giving it to them.
What Makes UnTapped Different
Here’s what grabbed me from the start: UnTapped builds its athletic fuel around real, natural ingredients. No mystery powders. No long list of stuff you can’t pronounce. Just clean, honest food designed to power you through your miles.
At the heart of it all is pure Vermont maple syrup. That’s the secret sauce, literally. While so many sports nutrition brands lean on maltodextrin and artificial additives, UnTapped went a completely different way. They looked at what nature already does well and built a whole line around it.
Let me walk you through it.
The Energy Gels
Let’s start with the gels, because they’re the heart of the brand. Each one delivers 100 calories of pure Vermont maple syrup, and that’s it. No maltodextrin. No artificial ingredients. Just simple, fast fuel that actually tastes like something you’d want to eat.
If you’ve ever choked down a chemically-sweet gel mid-run and felt your stomach turn, you’ll understand why this matters. Maple syrup is naturally easy to digest, so you get clean energy without the gut bomb. They come in fun flavors too, like Salted Cinnamon Spice and Mint, and you can grab single packets or bulk bottles depending on how you train.
The Maple Waffles
Oh, the waffles. If you’ve never had a maple stroopwafel mid-ride or tucked into your pack for a long hike, you’re missing out. These are all-natural, organic, vegan, and Kosher, which means just about everyone can enjoy them.
They’re soft, sweet, and satisfying in a way that feels like a treat rather than a chore. Cocoa and Lemon are standouts, and there’s a variety pack if you can’t decide. I love that something this delicious is also something I feel good about eating.
Pure Vermont Maple Syrup
And finally, the foundation of it all: Pure Vermont Maple Syrup, made in the hills of Vermont each spring. You can use it as adventure fuel straight up, or pour it over your breakfast before a big day out.
There’s something wonderful about a sports nutrition company that’s rooted in something so simple and timeless. It’s a reminder that good fuel doesn’t have to be complicated.
Why They Deserve the Spotlight
What I love most about UnTapped is the consistency of their vision. From the gels to the hydration to the waffles and recovery mix, the whole line tells the same story: real food, real fuel, no shortcuts. In a market crowded with hype and artificial everything, that kind of honesty stands out.
So to the team I keep bumping into at The Running Event year after year, this one’s for you. Thank you for your patience and for making something I can genuinely stand behind.
If you want to see what all the fuss is about, head over to untapped. cc to explore the full lineup. Whether you’re chasing a new PR or just looking for cleaner fuel for your next adventure, I have a feeling you’ll be just as impressed as I am.
Happy training, friends. 🍁
