Zwift, the online global fitness platform, has today announced Pride On, an event series partnership with Athlete Ally to celebrate the LGBTQIA+ community on Zwift. Athlete Ally is a charitable organization focused on inclusivity. This is the third year partnering with Athlete Ally as Zwift shares the belief that everyone should have equal access to sport.
What is Zwift Doing?
Pride On events will run during the month of June, with rides and runs taking place every day apart from Sunday. There will be time slots available across multiple time zones. One ride or run completion will unlock the Pride On kit for 2021. Select rides and runs will be led by prominent members of the Zwift LGBTQIA+ community including Lea Davison, American mountain biker and Olympian; Abby Levene, a pro trail runner; Shanaze Reade, 3x UCI BMX World Champion; Chris Mosier, an American triathlete and more.
New for this year, “Workout of the Week” was designed by LGBTQIA+ community leaders and Zwift employees. Live group workout events will be held on Wednesdays featuring this content or if wanting to work out alone, Zwifters can access these workouts on-demand through the Workout of the Week folder within the Training section in the game.
On Sunday 13 June, there will be rides and runs throughout the day dedicated to TogetheRIDE produced by AIDS/LifeCycle with the events honoring the 1.2 million people in the US living with HIV. The ambition of the TogetheRIDE by AIDS/LifeCycle is to get people to collectively move 1.2 million miles to raise awareness, fundraise with a goal of raising $5 million, and highlight the fight against AIDS.
“I’m excited to celebrate Pride Month at Zwift and actively support our LGBTQIA+ community – both in-game and on our teams,” says Lisa Bourne, Senior Director, Diversity, Inclusion & Social Impact at Zwift. “We are committed to promoting Zwift as an inclusive and welcoming environment. We’ve begun the work internally to educate our employees on important issues impacting the LGBTQIA+ community and have recently launched our first LGBTQIA+ Employee Resource Group. Our in-game Pride On events will run year-round providing ample opportunity to wear that fantastic kit with Pride!”