What does it take to compete at the highest level of sport? The journey of an elite athlete is one of relentless dedication, sacrifice, and an unwavering focus on peak performance. It requires a deep understanding of the body and what it needs to function at its best. So, what happens when that athletic career ends? For some, that expertise becomes the foundation for a new mission.
This is the story of Craig Dinkel, an Olympic qualifier and the founder of Biotropic Labs. We were thrilled to have him on the podcast to discuss his incredible swimming career, the challenges he faced, and the pivot that led him to create a line of all-natural supplements. It’s a fascinating look at how a passion for performance evolved into a commitment to clean, effective wellness for everyone.
Craig’s accomplishments included 23 All-Americans, two Olympic trials, being coached by two legendary Olympic coaches, and being inducted into his collegiate Hall of Fame, among other accomplishments.
The Journey of an Elite Swimmer
In our conversation, Craig shared his journey to becoming an Olympic qualifier. We talked about the discipline, the grueling training sessions, and the mindset required to push the body to its absolute limits. His story provides a rare glimpse into the world of competitive swimming and the drive that fuels world-class athletes. This background gave him a unique perspective on health and nutrition, as he learned firsthand how crucial the right fuel is for optimal output and recovery.
Like many athletes, Craig became an expert in what he put into his body. This personal experience laid the groundwork for his next chapter. After stepping away from the pool, he saw a gap in the supplement market for clean, honest, and effective products free of artificial fillers and questionable ingredients.
The Birth of Biotropic Labs

Frustrated with the options available, Craig decided to build something better. He founded Biotropic Labs with a clear mission: to create high-quality, all-natural supplements that he would be confident using himself. The company was born from a desire to provide products that support health and performance transparently and effectively. I can personally vouch for their quality, having used them for years to support my own training and wellness goals.
On the Biotropic Labs website, you’ll find a curated selection of supplements designed for specific needs. Products like their “Cognitive” blend are formulated to support focus and mental clarity, while their “Immunity” supplement is packed with natural ingredients to bolster your body’s defenses. Each product reflects Craig’s commitment to purity and efficacy, using well-researched, natural ingredients that work with your body.
A Special Offer for Our Community
During our chat, Craig shared not only his story but also his passion for helping others achieve their health goals. He understands that starting a new supplement regimen is a commitment, and he wants to make it easier for our listeners to experience Biotropic Labs’ benefits.
As a special offer for our community, Craig is providing two exclusive discount codes. If you’re ready to try his supplements, you can get 25% off your first order by using the code Hilary25 at checkout. For those who want to make it a consistent part of their routine, you can get 30% off any subscription with the code Hilary30.
This is a fantastic opportunity to invest in your health with products created by someone who truly understands performance from the inside out.
I can attest that they work!
Listen to the Full Episode
To hear Craig’s entire story—from the intensity of Olympic trials to the challenges of launching a business—be sure to listen to the full podcast episode. His journey is one of passion, perseverance, and a genuine desire to make a positive impact on people’s health.
Ready to fuel your body with clean, natural supplements? Visit Biotropiclabs.com to explore their products, and don’t forget to use your discount code – 25% off your first order by using the code Hilary25 at checkout. For those who want to make it a consistent part of their routine, you can get 30% off any subscription with the code Hilary30.





