Shoe Dog – A Memoir by the Creator of NIKE by Phil Knight Review

Shoe Dog

Have you ever wondered what it takes to build a successful business? Well, in his memoir Shoe Dog, Phil Knight takes us through the fascinating journey of how he started NIKE from the ground up. As an athlete and entrepreneur, I was eager to dive into this book and learn more about his story.

Phil Knight’s Story of Building Nike

In Shoe Dog, Phil Knight gives us an intimate look at his own experience creating NIKE from scratch. He talks about everything from the highs and lows of running a business during its early years to the challenge of finding skilled employees. One thing that really struck me was how passionate he was about his work; even when things seemed bleak and uncertain, he never gave up on his vision. It was inspiring to read about how he persevered through all the obstacles that came his way.

Shoe Dog talks about how the company went from being called Blue Ribbon to NIKE, how the swoosh was developed, and the struggles of trying to get a new sneaker company off the ground. It also discussed how they began sponsoring athletes.

Phil Knight tried juggling a family, a business, and his running but both the family and business suffered. As much as he didn’t want to be like his dad, he became his dad, which is apparent at the conclusion of the book.

The Impact on My Life

Reading Shoe Dog has been incredibly influential on me. I gained a lot of insight and the book kept my interest throughout the entire book. The last chapter especially resonated with me—it reminded me that life is short and we should take every opportunity we can to pursue our passions while we still have time.


Overall, I found Shoe Dog to be an inspirational memoir filled with valuable lessons for entrepreneurs and athletes alike. Whether you’re looking for advice on starting your own business or just need some motivation to keep going, this book is definitely worth picking up! It will leave you feeling inspired and ready to tackle any challenge that comes your way.