Nike’s message has been Just Do It, which to me says that just doing something is better than not doing anything at all. Recently, with the controversial commercial that Nike just launched with Colin Kaepernick, the message now seems to be “Don’t be the Fastest, be the Fastest Ever.” Doesn’t an ad like that rub you the wrong way?
Don’t get me wrong, I love that Colin was included in the ad. And, I loved that the athletes featured include athletes with disabilities. But, I didn’t love the message. To me, it said if you can’t be the best, then don’t bother at all.
Forget about that! I mean, who really cares if you are a slow runner or a fast runner? Who really cares if you podium at a triathlon or you don’t? No one. Or, if anyone cares, it’s only for a moment and then it passes.
Why do we as a society put so much emphasis on being the best? Isn’t it just good enough that we’re doing something and not sitting on the couch doing nothing?
I mean, how many people do you know do no activity? Maybe they watch a little TV? Maybe they play golf from time to time? But they aren’t doing what you do.
You are out there moving forward, doing something and you should be proud of that! I am…
